In a 2001 publication, Dr. Marc Prensky marked the advent of the internet in 1980 as a watershed moment, labeling those born before it as "digital immigrants" and those born afterward as "digital natives". The major difference lies in the fact that the former group acquired digital skills through learning and emphasized interpersonal interaction, whereas the latter naturally encountered the digital world from birth and even exhibited a higher dependence on it. In other words, regardless of the generation, adaptation to the trend of digitized living is pivotal to modern life. As users engage more frequently and extensively with digital services to solve problems, a company's digital maturity becomes a critical indicator of its market competitiveness. The funeral industry also needs to actively promote "digital transformation". However, even in driving this transformation, the core value should always revolve around "people". It's about seamlessly integrating the inherent warmth of humanity with the convenience brought about by digital technology. This fusion creates a new dimension of value for the funeral service industry.

Chairman

Wonann Life embarked on its "digital transformation" journey five years ago, placing service experience for the family of the deceased and operational optimization as top priorities in our overall planning. The first step was to digitize our services, making it easier for bereaved families to understand the processes and reduce paper usage, contributing our efforts to environmental conservation. Moreover, at Wonann, we've accumulated information as a reference for operational optimization. Initially, we faced many challenges regarding technology and market acceptance. However, after the outbreak of the COVID-19 pandemic in 2019, life for people in Taiwan changed profoundly. Many departed without the blessings of their loved ones, leaving behind lifelong regrets for their bereaved families. Fortunately, Wonann Life has already kicked off its digital transformation, providing counseling, planning, online approvals, and diverse communication channels. These services allow us to fulfill the final journey of those departed, regardless of time or space constraints. Digital technology undoubtedly accelerates the evolution of human civilization. In this fast-changing world, those in the funeral industry must not only keep up with the trends but also safeguard the value of life in the wave of digital transformation. Our aim is to ensure every life leaves behind beautiful memories and that every bond finds fulfillment and is cherished.

Director/ CEO